Wal Mart Case

http://www. economist. com/node/2593089 http://www. authorstream. com/Presentation/akmohideen-193472-wal-mart-case-study-education-ppt-powerpoint/ How Could Wal Mart Continue Its Extraordinary Growth Management Essay Introduction The history of Wal-Mart started in 1962 with the opening of its first store in Arkansas, USA. The store stared as a retailer in the United States, but grew to reach extraordinary levels in the years to come. Wal-Mart grew rapidly, and used several methods to accomplish this growth. They opened their own stores as well as acquiring existing stores and chains to facilitate their entry to the new markets.The growth was not limited to the number of stores that the company opened, but it extended to the areas of operation for the store. For example, Wal-Mart entered new areas of business as it grew like pharmacies and jewelries. Wal-Mart followed an aggressive expansion strategy that was the model for their business for years, redefining concepts as they grew. Bu t what is Wal-Mart. The store can be described as the following. It is chain of discount department stores that operate with the purpose of reducing prices, and focusing on the volume of sales.The company’s growth is extraordinary in every sense; Wal-Mart is currently the world’s largest company by sales. Wal-Mart has recorded $260 billion in sales in 2005. The company manages over 5000 stores worldwide, 3200 of the stores located in the US, 900 in the Americas, 350 in Europe, and 440 in Asia. Wal-Mart employs a very large workforce, it has over 2 million employees, and the number is gradually increasing. Wal-Mart has adopted advance mean of technology to help it run its operations, this methods helped the growth of the company. But can Wal-Mart continue with the same level of growth.A company needs to maintain growth, and to Wal-Mart a reduction in the level of growth would be a cause of concern for the company’s stakeholders, because growth has a competitive a dvantage for Wal-Mart ever since it started. But in the saturated business of retail can Wal-Mart sustain the levels of growth anymore. SWOT Analysis Can Wal-Mart maintain the level of growth it has seen any longer? The company has made a reputation on the bases of their growth can they keep it up, to answer that we need to conduct an analysis of the company and see elements that could determine this.A SWOT analysis would give us the needed insight. Strengths Wal-Mart is the largest company in the world; it has large volume of sales and operates over 500 stores worldwide, with 100 million clients a week. Wal-Mart has a great standing in the domestic market based on the low pricing methods they have used. Wal-Mart can change their formula to fit the market. (stores, supercenters, sam’s club, and neighborhood markets) Wal-Mart utilizes the latest technologies in inventory management to control their large inventory, and they have a wide range of products reaching over 100,000 i tems.Weaknesses Wal-Mart has faced criticism regarding their management of human resources, including accusation of the use of child labor, low pay for employees by industry standards, lack of benefit like health care, and reliance on temporary workers to lower their cost. The huge size of the company causes issues, like in the case of acquiring international ventures and integrating then in the Wal-Mart system. Despite its size it has a week presence and brand image in the international market. OpportunitiesWal-Mart has a competitive advantage over its rivals; their incorporation of the latest technologies in their daily operation increases the efficiency of these operations and saves them some money while trying to enter new markets. So they would have an easier time that their rivals. Wal-Mart can further expand into Europe and Asia, both huge markets that Wal-Mart have not began to fully pursue. Wal-Mart can use their adaptability and introduce cultural clusters products. For ex ample utilize the model that worked in Mexico in Latin America. ThreatsThe market is saturated, and Wal-Mart faces intense competition in both domestic and international market. Also they face competition from specialty stores. Wal-Mart faces different laws by different countries that force it to change it methods. For example being forced to unionize the workers in china under pressure from the government. Summary Wal-Mart faces several challenges in order to sustain the levels of growth it has experienced. But it is possible Wal-Mart to grow further. The company has to use the opportunities that are present to it.They can pursue international markets more aggressively, expand in under developed markets, and continue to incorporate technology to increase efficiency and reduce costs and delays. Wal-Mart could also begin appealing to the niche markets by introducing and focusing on some special products. Question 2- What would be the limits of that growth? Introduction Growth is an e ssential an essential aspect of every successful corporation, and Wal-Mart in particular has made it their trademark. The rapid growth and expansion has been a competitive edge for Wal-Mart since the beginning of its operation.However, as previously mentioned, for how long can the company maintain this level of growth? Wal-Mart’s domestic market in the United States is already saturated and they face heavy competition as well, therefore, it is logical to assume that Wal-Mart’s options lies in its international ventures. The company has started to successfully dominate several foreign markets, especially in Mexico, Canada, and to some degree, the United Kingdom, at the same time, it remains absent from other regional markets in Europe and Asia.These unused markets would be the next step for Wal-Marts’ expansion, and their ability to cultivate those opportunities would be the key factor that would determine the limit of their growth. When a company ventures into i nternational markets and unfamiliar cultures, they could face challenges that exist in adapting and changing to fit the culture. In addition, there are always external forces that would affect the growth potential of a corporation, and these factors are usually beyond the corporations’ control.So in order to determine the limit of Wal-Marts growth, we have to first analyze the external environments that would affect it, the analysis is named the PESTLE analysis of external forces. PESTLE Analysis The PESTLE analysis is a tool, used to examine the external forces that could affect a company or a corporation. This analysis tool would focus on six aspects which are the political forces, the economical factors, social elements, technological innovations, legal issues, and environmental considerations.Political Forces The political orders and systems differ from one country to another; they vary depending on the region you target. A company would be under the mercy of the politica l forces in each country it tries to enter; this will be a huge burden on companies and especially Wal-Mart. Since Wal-Mart prefers standardization methods, it would be a deviation from their successful methods of operation if they have to cater and change in every country they enter.To further elaborate, if Wal-Mart had to change in every country they entered, they would have to create different processes for every time they penetrate a new market, including, administration, training, and management. When it comes to growth, those factors could very well limit the growth of Wal-Mart in a new market or make it too expensive to be economically feasible. Economic Factors The economic cycle would obviously have a great effect on all aspects of any corporation. The economic booms encourage companies to expand, while the economic downturns force them to retreat.The effects of an economical downturn would limit or end the growth of a corporation, when a company plans to venture into new m arkets; they would have to take into consideration the type of economy they enter or the forecasted performance of said economy. Wal-Mart could expand into a market and be faced with an unexpected situation that would force it to cease operation, thus incurring a loss. Wal-Mart is in a constant state of expansion, so, suffering a loss in any of its fronts would reduce the profitability of the company and would damage future international expansion plans. Social ElementsSocieties differ from one country to another, the differences could be unimportant to a multinational corporation like Wal-Mart, or they could be severe enough that Wal-Marts would not be able to operate in that market. For example, Wal-Marts retail chain depends on low prices with low profit margins, but large volume of sales. That method could very well not work in other countries in which the society has different purchasing habits. The inability of a company to adapt to the social characteristics of a new country would severely limit their clients’ base in that country, or it could end their operations completely.Technological Innovations Wal-Mart has always utilized state of the art technology to gain a competitive edge, they have an integrated system of inventories that controls and monitors replenishing the stock in every store, this aspect dramatically increases the companys’ efficiency. Furthermore, the company is always looking for new technological ways to cut costs and increase efficiency. In the case of expansion into foreign markets, this vital aspect of Wal-Marts operation would be threatened.If a certain country does not have the infrastructure to support this kind of technology, Wal-Mart would lose that competitive edge in that market. As a result, the Wal-Mart model would not be fully usable in that market, which would decrease profitability and eventually limit the organizations growth. Legal Issues Laws that are different from one country to another could very w ell limit the growth of a company, by restricting certain aspects and eliminating others; they disturb the work flow of a company. These limitations forced by foreign laws are a major concern for an international company.Environmental Considerations The environment and the quest to maintain it has a great effect on major international corporations. Wal-Mart in specific, have had their run-ins with this certain issue, they have faced criticism and limitations in several countries due to a wide range of basis. Issues such as building stores on historic sites, or selling products that used wood from protected forests are issues that have more than once halted the expansion of Wal-Mart. Summary As seen, the company has no choice but to seek new markets to keep expanding, the growth rate could not be sustained in the US retail market.The limit of the Wal-Marts growth would be their abilities in penetrating international markets, and how they deal with the barriers that those external for ces push them into. Ultimately, it would come down to flexibility and willingness to change from the companies’ part. On the other hand, Wal-Mart can recreate its amazing growth performance in its domestic market by fully analyzing all the possible external forces that could have a hand in limiting their growth and formulating the strategic plans that would allow them to carry the essence of their successful model into new markets, even if it was in a new form.Question 3- Did Asia and Europe offer Wal-Mart real opportunities for international market dominance? Introduction One of the major aims of any company is growth; they seek to expand their market share or client base or any of the several elements. Eventually, the growth is their goal, due to that fact that when a company stops growing it gives the image of trouble to its stakeholders. Companies will at some point have to consider exploring new markets, these markets would most likely be outside the companys home countr y.Expansion into a foreign market offers many advantages to companies and is very appealing to most of them, however, it is important that all corporations carefully analyze the environments that they are about to enter. In these foreign markets, there could be forces that if ignored could cost a company greatly. Wal-Mart is not new to international expansion and they already operate in several countries. Despite that fact, Wal-Marts performance in some international markets did not match their extraordinary domestic growth.To better understand those reasons, we have to analyze the environments that Wal-Mart ventured into, as well as the forces they faced. Porters Five Forces The Porter Five Forces is a tool used to analyze the competitive environment in any industry in order to determine the level of threats that the company faces. Porter categorized the threats into five headings. Threat of new entry Wal-Mart is in the retail business and more specifically the discount retail indu stry, the threat of new entry is low to medium.Wal-Mart is a well established company that has mastered the processes and has set up highly efficient operations, especially their distribution networks. Threats on this level is low due to the barriers that a new competitor would face in order to compete against Wal-Mart. This point is at its strongest in Wal-Marts domestic market, the situation is different when Wal-Mart ventured abroad where Wal-Marts lesser presence acts against it, but even then, Wal-Mart could enter the market and use its pricing methods to successfully obtain a share in the new market. Threat of RivalryThis threat is medium to high; Wal-Mart has a lot of competitors in both domestic and international markets and as a result of Wal-Marts nature, it has a large number of competitors. Wal-Mart faces intense competition from organizations such as Target and Best Buy, each of those companies are a threat to Wal-Marts dominance in the market. In the international fiel d, Wal-Mart faces competition from well established multinational corporations like Carrefour, the level of competition that Wal-Mart faces abroad is significantly higher due to their weaker presence in those markets. The bargaining power of customersThe bargaining power of customers is how much of an effect can the reaction and interaction of customers have on the strategies that companies use. This force is medium, while it is true that customers would have a wide range of choices and options to choose from other than Wal-Mart, the company possesses the characteristics that attracted people to it in the first place, that aspect being convenience. A single individual/customer would have no bargaining power if he/she sought the convenience of having everything in one place; however, customers that have specific needs would simply go to another store for their purchases.The bargaining power suppliers Wal-Mart sells general items in addition to some of its own product lines; they are a dominant force in the domestic US market, which means that suppliers have very little bargaining power over them. As a dominating force, Wal-Mart can move from one supplier to the other very easily, and with the massive variety they have, they can afford to remove some products. Larger companies that deal with Wal-Mart have somewhat more bargaining power, but in general, Wal-Mart is safe from this threat. Threat of substitutesThis threat could be viewed from two different perspectives, if you consider that Wal-Mart has been selling general products, then it is easily changeable, however, if we look at it and view that the convenience of having everything in one place combined with low prices is Wal-Marts main product, then this threat is very low. There are very few places that could even offer a similar level of convenience. Summary Wal-Mart has different situations in Europe and Asia. In Europe, Wal-Marts methods were successful in the UK, but less so in other parts of the conti nent.They faced stiff competition and the unfamiliarity of some of those markets played a role in limiting their dominance. In Asia, their situation is rather different; many of the Asian countries are ones that have developing economies. Wal-Marts low price strategy and their ability to function with low profit margins will enable them to establish themselves in those markets. Question 4- How could the company take advantage of its global reach to propel itself through the years to come? IntroductionFew companies can successfully expand to the extent that Wal-Mart has; the companys growth has been extraordinary to say the least, however, taking into consideration the companys size, Wal-Mart has a weak international presence. It is true that Wal-Mart has hundreds of stores operating outside its domestic market, which gives it a certain level of international reach. By strengthening their presence in foreign markets, they are lowering their risks and also increasing their profitabili ty.When a company operates in many different markets, the risk of an economic downturn is less severe since the company would not depend on only one market for its profitability. Moreover, foreign markets are opportunities for growth and untapped potential. Wal-Mart could use their presence in foreign markets to grow and penetrate other close by regions. By going international, the company guarantees their presence in several markets. Companies need a strategic plan for the future, without it they have no hope of maintaining any success they might have had. Strategic PlanningStrategic planning is a process in which every company plans what to do for the future; the process requires that the company have clear goals and understanding of themselves. Wal-Mart is a company that has been well aware of this process, the organization has built its name by focusing on providing items at low prices, in technical terms, and they are following the generic strategy of cost leadership. Wal-Mart aimed to be the competitor that attracts clients on the basis of low cost, despite having a wide range of products, Wal-Mart appeals to its clients’ base with their low prices.After going international, Wal-Mart attempted to immolate the formula that led to its success. However, they were faced with difficulties stemming from the cultural and social differences between its domestic market and the foreign market. Wal-Mart partially overcame that obstacle by abandoning the strategy of standardization, and adapting a flexible mean of market penetration, they have on several occasions changed their store formula to fit the local image.Wal-Marts success overseas could almost entirely be attributed to its ability to formulate their stores around local concepts by partnering up or buying out well established local chains, thus, not forcing a clash with the American image of Wal-Mart. Summary Wal-Mart has a dominating presence in their domestic market and a strong presence in several other countries. The company can use that global reach to sustain its growth for many more years to come by using the strategies that made it succeed in the first place and applying them to those new markets.This feature backed up by the companys ability to adapt to differences from one country to another would help make the penetration of the new markets run smoothly. Moreover, the global reach would allow it to make use of the ideas and resources of their partners in those markets, the ideas could benefit Wal-Mart in the fact that they could transfer it to other markets without the need of creating entirely new models. Read more:Â  http://www. ukessays. com/essays/management/how-could-wal-mart-continue-its-extraordinary-growth-management-essay. php#ixzz2NFqxWBIn

Meeting Customer Needs

Content 1. 0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2. 0 Identification and Analysis of the Problems†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 2. 1 The Problem of NBAstore-eu†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2. 2 Marketing analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. 2. 1 Products Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 2. 2. 2 Price & Promotion Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2. 3 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 3. 0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 4. 0 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 Reference†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 1. 0 Introduction Today’s connected consumers have become far more dif? ult to please. A study by Gartner (2010), Inc, a technology research company, found that a majority of consumers rely to some extent on social networks to guide them in their purchase decisions. This ability to compare competing services and products and interact rapidly with other customers has intensi? ed competition in virtually every market. According to Peters (1987), marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future.The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through. Customer expectations are beliefs about service delivery that serve as standards or reference points against which performance is judge d. Because customers compare their perceptions of performance with these reference points when evaluating service quality, thorough knowledge about customer expectations is critical to services marketers. Knowing what the customer expects is the first and possibly most critical step in delivering good quality service.Being wrong about what customers want can mean losing a customer’s business when another company hits the target exactly. Being wrong can also mean expending money, time and other resources on things that do not count to the customer. Being wrong can even mean not surviving in a ? ercely competitive market (Woodruff, 1987). With the popularity of sports increasing rapidly among the youth of today, the businessmen have devised several different means of boosting their business with the help of the sports.One such way is the manufacturing and sale of sports merchandise, that includes articles like shoes, socks, bags and jerseys that are worn by the popular sportsme n. The game of basketball has also not remained untouched of such aspects. After years of having to search high and low for basketball gear, or pay extortionate shipping fees to get goods sent over from the US, the NBA has announced a new online store will be launched for international customers. NBAstore-eu has been launched in September, 2012, featuring a wide range of NBA-branded goods (NBAstore-eu, 2012).The site is available in English, French, Italian and Spanish with further languages to be developed. Fans will be able to make purchases in local currency and will benefit from a centralized European distribution point saving on transit time and shipping costs. Local language customer service will further enhance the e-commerce retail experience (NBAstore-eu, 2012). This report is to find out a discrepancy is there between what the customer would like and what the NBAstore-eu is providing. This report is from operations and marketing aspects to identify and analyse the problems which might cause the discrepancy.In the end, the report is going to give some recommendations to improve the match between expectation and delivery. 2. 0 Identification and Analysis of the Problems 2. 1 The Problems of NBAstore-eu NBAstore. eu is aiming to put an end to the days that fans only can buy official jerseys or team products from NBAstore in the USA and pay a lot of delivery fees (NBAstore-eu, 2012). On the other side, the fans of NBA in Europe are the target customers of NBAstore-eu, what the expectation of customers is to get the varieties of products from NBAstore-eu and pay less delivery fees to support their favourite team.Therefore, the current market/customer expectations of the NBAstore-eu and the purpose of catering service are coincident. However, the researcher discovers that there is a mismatch between what marketing has identified and operational activity actually delivers. Some fans state that (Appendix) the products that NBAstore-eu provide are much less t han NBAstore in USA and the price of products is even expensive than other NBAstore all over the world. Obviously, there is discrepancy between customers’ expectation and what NBAstore-eu has brought to them. 2. 2 Marketing AnalysisThere is no doubt that the National Basketball Association (NBA) is considered by many sports analysts as a top marketed professional sport (Salzberg, 1998). Nowadays, the fan base in Europe is growing rapidly because of superior performance of the European players in NBA. Such as Dirk Nowitzki, the best european player in NBA who is a German has carried his team Dallas Mavericks to win the 2011 NBA championship. Andrea Bargnani, who is Italian and plays for Toronto Raptors, was selected first overall in the 2006 NBA Draft. Luol Deng is Bristish who plays for Chicago Bulls, and selected for his NBA All-star game during the 2011-2012 season.Tony Parker is a french who plays for San Antonio Spurs, he has helped the team won three championships, selec ted as 2007 NBA Finals’ MVP and 4-time All-star. At last, Spain, provide a lot of greater players to NBA, and the spain national team nearly beat the USA dream team in 2008 and 2012 Olympic Games. According to Ian Whittell’s (2007) report, Today, millions of basketball fans across Europe have a wide range of ways in which they can watch their heroes and favorite teams competing live at the business end of the season – even if there is always the curse of time difference to overcome.The nature of the league means overseas interest is also an ever-evolving and changing entity. Great Britain has never been considered a hoops hotbed, but generations of basketball fans who were attracted to the sport by Michael Jordan and his glory years with the Chicago Bulls have this week been able to watch two players who could star for the British team at the 2012 London Olympics – Luol Deng and Ben Gordon – dismantle the defending champion Miami Heat (Daisy, 2007) . Fans in Europe are watching a lot more basketball now and so they are better educated,† says Rich Sheubrooks (2007), who combines his duties as Nike global basketball consultant with those of global scouting director for the Memphis Grizzlies from his base in Barcelona. As there is millions of fans in Europe and the amount is growing, set up a NBAstore-eu is a wise move for NBA to expand the Europe marketing. But NBAstore-eu now haven’t reached the customers’ expectation due to the products and prices issues. 2. 2. 1 Products AnalysisNBA jerseys were once only for people who religiously followed a particular team whereas nowadays people may just be wearing a jerseys because they like the design. Basketball jerseys have also become a fashion statement and people who don’t even watch NBA can be seen wearing them, it has have the name and reputation of nike with michael jordan backing it up as well as the classic styling that will keep in fashion for a very long time too. To the fans, wearing nba jerseys also helps fans to feel like they belong to a group.It is one of the best ways to distinguish who supports which team and helps fellow fans gather together, NBA jerseys can provide good quality as well as dealing with a reputable. As the major items for sale on NBA stores, the number of jerseys in NBAstore-eu is far less than NBAstore. For some famous team, the number of jerseys on sale in NBAstore-eu is only one-seventh as the number of NBAstore. Figure1 shows the huge mismatch of five famous teams’ jerseys on sale between NBAstore-eu and NBAstore. | |NBAstore. eu |NBAstore. om | |Teams | | | |Stores | | | |Boston Celtics |13 |108 | |Miami Heat |12 |113 | |Los Angeles Lakers |21 |101 | |New Yorks Knicks |5 |85 | |Chicago Bulls |17 |84 | |Total |68 |491 | Figure 1: Comparison the numbers of five famous NBA teams’ jerseys on sale. (Sources from www. nbastore. eu and store. nba. com) There are two main types of NBA je rseys, one is called swingman jersey, and the other is called replica jersey. Replica jersey is cheaper and the numbers and names are ironed on, the swingman jerseys are the ones that the numbers and names are stitched on and they are a little more expensive, most people prefer swingman jerseys because the look a lot better. Jerseys in NBAstore-eu are major make up by replica jerseys, on the other hand, the jerseys in NBAstore are most make up by swingman jerseys.According to a basketball fan who live in England and he said that (Appendix), â€Å"I prefer swingman jerseys, because replica jerseys are for those people who don’t care about basketball and just like to wear it when they go to sleep, and a true baller or people that care about their swagger would never even wear a replica jersey. Also, even though the swingman is a little bit expensive than replica jersey, but the quality is much more better. † The varieties style of jerseys can be seen in NBA games. Normal ly the players are wearing home jerseys or away jerseys. Sometimes, the away team needs to wear secondary away jerseys owing to long time journey.Moreover, some special designed jerseys for holidays are awesome and attractive. For examples, NBA has present special jerseys every year for St. Patrick’s Day and Latin Nights, and for the 2012 Chrismas Day, several new style jerseys called big color jersey have been presented. Also NBAstore provide some fashion jersey, which can’t be seen in the games, but they all have unique nice-looking appearance. Customers can purchase all kinds of jersey on NBAstore, but in NBAstore-eu, there are just a few styles of jersey on sale, even through the advertisement of the big color jerseys for the Chrismas can be seen in each commercial channel of NBA, but there is still no stock of the jerseys in NBAstore-eu.Customize jerseys are the special offer for customers in NBA official stores, customers can buy each team’s jersey or t-sh irt what ever replica or swingman with their own name or number on it. It is an attractive deal for customers, but NBAstore-eu only provide customize jerseys of two teams, and no swingman option. As the target market of NBAstore-eu is the European market, the jerseys of European players must be an important part. Research has found that there is no Jersey of Luol Deng in NBAstore-eu (Appendix), Deng is the best British player in NBA and definitely became an all-star player last season. It is not prudent for NBAstore-eu to miss his jersey on sale.Compare the products on sale in the outlet of NBAstore-eu and NBAstore, the number of products on sale is 503 to 448. NBAstore-eu have more products in the outlet, it seems like NBAstore-eu have beaten the flagship store at this point, but the numbers occasionally can not state the truth. The products in the outlet of NBAstore-eu are most make up by headwears and souvenirs, there are 371 products in these two parts, these products are hard t o stimulate the customers’ desire to buy, and there are only 19 jerseys on sale. On the other hand, the products in the outlet of NBAstore are most make up by jerseys, t-shirts and shorts, there are 140 jerseys on sale, so that the quality of the outlet is easy to identify. 2. 2. Price & Promotion Analysis There is also a discrepancy between customers’ expectation and the price of products in NBAstore-eu. As the NBA is a league in USA, so the price in NBAstore can be the standard price. In NBAstore, the price of standard replica jersey is $59. 99, the price of standard swingman jersey is $89. 99, and the price of customize replica jersey is $54. 99. In NBAstore-eu, the price of standard replica jersey is ? 45. 00, the price of standard swingman jersey is ? 65. 00, and the price of customize replica jersey is ? 55. 00. Research has found that the price of NBA official store in China is also a valuable data to analysis.In China, the price of replica and swingman jersey i s ? 390 and ? 580 respectively. Figure2 shows the price comparison of three NBA official stores. |Type of Jersey |NBAstore. com |NBAstore. eu |NBAstore. cn | |Stores | | | | |Replica Jersey |$59. 99 37. 3 |? 45 |? 390 39 | |Swingman Jersey |$89. 99 56 |? 65 |? 580 8 | |Customize Jersey |$54. 99 34. 2 |? 55 |- | Figure 2: Price comparison of three NBA main official stores. (Sources from www. nbastore. eu, store. nba. com and www. nbastore. cn) As the figure2 shows that NBAstore-eu is the most expensive store, the price of jersey in NBAstore-eu in far more expensive than the other two. Considering the tax fee for overseas products, but NBAstore-eu is still expensive than NBAstore-cn. One of the core ideas to launch NBAstore-eu is aiming to put an end to the days of giving money to friends who are visiting USA to bring back a ton of stuff.Nevertheless, the fact is that with NBAstore-eu has set up for more than three months, ask friends who are going to USA to bring some NBA stuffs back may still save money. Moreover, research has found that sometimes purchase a swingman jersey from NBAstore even cheaper than NBAstore-eu for people living in England. Normally, if customers are living in the UK, to buy a swingman jersey from NBAstore-eu cost ? 65 and ? 4. 95 for shipping fee, total ? 69. 95. Buy a swingman jersey from NBAstore cost total $134. 33 (including international shipping fee and tax), the price is approaching to ? 82. 6, so normally purchase from NBAstore-eu when customers are in Europe is cheaper. Nevertheless, sometimes, like for some holidays, sellers always make discount for promotion.Just like the Black Friday in 2012, NBAstore-eu provided 15% discount of every single product, so the charge of a swingman jersey is simply total ? 60. 2. Meanwhile, NBAstore presented 20% discount promotion code, and the big difference is that the discount is for entire order, so that means the charge of a swingman jersey is barely ? 66 for orders in the UK. Although pur chase a swingman jersey from NBAstore is still more expensive, but the variety of products there is much more than NBAstore-eu. Six pounds differential but considerably more options, and chances to get products that NBAstore-eu do not have. Obviously many customers will prefer to NBAstore, the promotion make NBAstore-eu in an embarrassing positon. [pic] Figure 3: Comparison of the intensity of promotion. Source from www. nbastore. eu and store. nba. com) 2. 3 SWOT Analysis NBAstore-eu have some strengths that the shipping time is shorter than buy goods from other official stores, and the products have guaranteed quality. Additionally, there is more accessories products than retailers. The weaknesses of NBAstore-eu as mentioned before are the products, prices and promotion. NBAstore-eu also have great opportunities to gain more profits because europe is a huge market, and it is merely explored a small part. Moreover, the fan base is growing rapidly. The retailers or similar online st ores in Europe are few, so that there are little competitors.The main threats of NBAstore-eu are the sellers on ebay. co. uk. Because some similar products on ebay are cheaper than the official website. Moreover, basketball is not the most famous sports in most European countries, so other sports will lead to customer segmentation, then the amount of customer will decrease. |Strengths |Weaknesses | |? Faster delivery for European fans |? Far more less products than flagship store | |? Guaranteed product quality |?Higher price than other official stores | |? More accessories than retailers |? Intensity of promotion is low | |Opportunities |Threats | |? Huge explorable market |? Sellers on ebay. co. uk | |? Few of competitors |? Better products from other official stores | |?Fan base growing rapidly |? Other sports led to customer segmentation | Figure 4: SWOT analysis for NBAstore-eu 3. 0 Conclusion The report has analysis the current problems for NBAstore-eu. The principal proble ms are products, prices and promotion. The intent and purpose of set up a NBAstore for European are great, but those problems make NBAstore-eu have a colossal mismatch to the expectation of customers. The types of products there are much fewer than expectation, many customers can’t get what they want from the NBAstore-eu. The prices there are not fair to the customers in Europe.The prices there are more expensive than other NBA stores. That means if the customers are going to buy something in NBAstore-eu, they need to pay more money and get fewer options. Moreover, the promotion intensity of NBAstore-eu is not as good as others. In general, these three big problems led a huge discrepancy to the expectation of customers. If those problems can’t be solved, there will be a giant mess for NBAstore-eu. The report has also used SWOT analysis, the results show that the NBAstore-eu not only have some drawbacks, but also have some strengths, opportunities and threats. The short er shipping time is the core strengths for NBAstore-eu for sure, and the products have guaranteed quality.As the Europe is a huge explorable market with an increasing number of fans, it is a big opportunity for NBAstore-eu to occupy the market. Besides, NBAstore-eu have some threats from the retails in europe, such as sellers on ebay, and other sports will segment the market, that’s also a threat. 4. 0 Recommendations As the intent and purpose of set up NBAstore-eu is providing excellent services and products for customers in Europe. In order to give European customers chance to buy products with minor time and the shipping fee. The expectation of customers is the same as the aiming of NBAstore-eu. As a matter of fact, the NBAstore-eu provide few products and more expensive prices than purpose. In order to solve the problem of products, NBAstore-eu need to import more products.As jerseys are the major commodities for NBA stores, first of all, NBAstore-eu should import more je rseys, specially the jerseys for European players, such as the missing one of Loul Deng. NBAstore-eu as a branch of NBAstore, the amount of products there are no need as much as the flagship, but the jerseys of famous players is still needed, just don’t miss the products for those all-star players though, that can reach the expectation of customers. Second, NBAstore-eu need to import products which are selling well in the NBAstore. Such as new style jerseys, and those hot swingman jerseys. The styles of jerseys in NBAstore-eu are fewer, so NBAstore-eu need some more styles of jerseys in order to create additional profit.NBAstore-eu need to import more swingman jerseys than replica jerseys, because swingman jerseys are more admired than replica jerseys. Third, NBAstore-eu need to offer more options for customers to customize their jerseys or t-shirts. For personal, some customers may want their own name and number on their favourite jerseys, customize products also can be a wi se choice as a special gift. Meanwhile, some sport teams may need the fashion jersey of NBA teams as their team jersey, so customize jersey may become their choice. Furthermore, some fans may like to have a NBA team t-shirt with their own name on it, that’s also opportunities for NBAstore-eu to gain more profits.The price issue is also a barrier for NBAstore-eu to reach the expectation of customers. As Figure2 shows, the prices in NBAstore-eu are extremely expensive than NBAstore. There is approximately ? 8 differential for a replica jersey, ? 9 differential for a swingman jersey and ? 21 differential for a customize replica jersey. Considering the international tax fee, for customers in the UK to buy one swingman jersey from NBAstore, the international handling fee is about $20 (See figure5), it is about 22% as the price of the products for retail. Despite the fact that the international handling fee is existing, but the price there is just 122% or more as the price of produ cts in NBAstore.It’s no doubt the international shipping fee is expensive, but one of the aiming of NBAstore-eu is to provide short shipping time and products with cheaper shipping fee. For customers in the UK to purchase some something from NBAstore-eu, they still need to pay ? 4. 95 for standard delivery or ? 6. 95 for express delivery. The conclusion is the price in NBAstore-eu is higher than customers’ expectation, the NBAstore-eu need to reduce the price. The international tax and shipping fee are two factors that can’t be ignored, but in China, the prices in NBAstore-cn are still cheaper than NBAstore-eu. The price in NBAstore-cn can be a worthwhile indicative price for NBAstore-eu to reach the expectation of customers. [pic]Figure 5: Price details for purchasing a swingman jersey from NBAstore for customers in UK. (Sources from: store. nba. com) NBAstore-eu has just set up for more than three months, it’s a quite new branch in Europe. Promotion is an essential element in the marketing mix. It's a tool used by businesses, both large and small, to inform, persuade and remind customers about the products and services they have to offer. Without business promotion, companies would be stagnant and lack substantial growth because their brands would have low visibility in the market (Miranda, 2012). Promotion can help an organization: ? Increases Awareness ? Increases Product Knowledge and Preference Increases Retailers ? Increases Sales As a new branch, NBAstore-eu need those benefits. Basing on the current situation, the promotion intensity of NBAstore-eu is low, so NBAstore-eu need make reinforce the intensity of promotion. For example, NBAstore-eu can deliver more advertisements through more media in order to increase awareness. Then, NBAstore-eu can provide discounts on festival days to attract more customers, make sure the intensity of discount is not lower than NBAstore. Good promotion also can help NBAstore-eu to get the opp ortunities, mentioned on SWOT analysis, occupy the European market. Reference List: Daisy Caton-Jones. (2007).NBA fans in a London sports bar watch the Bulls beat the Heat on Sunday. [Online]http://sports. espn. go. com/nba/playoffs2007/news/story? id=2854150 [Accessed 3rd Jan, 2013] Gartner, Inc. (2010). â€Å"Gartner Research†. [Online]http://www. gartner. com/technology/research. jsp [Accessed 5th Dec, 2010]. Ian Whittell. (2007). Fans in Europe tune in for NBA action [Online]http://sports. espn. go. com/nba/playoffs2007/news/story? id=2854150 [Accessed 3rd Jan, 2013] Miranda Brookins. (2012). Why Is Promotion Important for a Business? [online]http://www. ehow. com/about_7221403_promotion-important-business_. html [Accessed 3rd Jan, 2013] Peters, T. (1987).Thriving on Chaos: Handbook for a Management Revolution. London: Pan, p. 43. R. B. Woodruff, E. R. Cadotte and R. L. Jenkins. (1987). ‘Expectations and norms in models of consumer satisfaction’, Journal of M arketing Research 24, pp. 305–14. Salzberg, Charles. (1998). From Set Shot to Slam Dunk. New York: McGraw-Hill. p. 203. ISBN 978-0-8032-9250-5. Appendix: (Interview of a basketball fan who always wearing NBA jerseys and plays basketball in Gloucester) Researcher: Do you know there is a new NBA store launched for European customers recently? Fan: Yes, but I haven’t bought anything from there yet. All the jerseys I got are brought from ebay or NBAstore.Researcher: Why don’t you try NBAstore-eu? That store are aiming to provide products for European customers. Fan: I have viewed the website several times, but I didn’t find something I’d like to buy. I’d like to buy a Luol Deng jersey recently, but I can’t find it on NBAstore-eu. I think the products there are scarce, and the styles of products there are out of fashion. There are not many options, maybe that store didn’t import new products very often. Researcher: If you buy jersey s from NBAstore, that will charge you a lot of shipping fee and tax fee, right? Fan: Yes, absolutely. Regardless of the fact that, I prefer to pay a little more to get what I really want.Researcher: Do you ever think about to buy something from NBAstore-eu? You can pay a little delivery fee and get the products in shorter time. Fan: No, the prices there are expensive. I don’t know why, much expensive than the standard price in US. I rather to buy something from ebay, that also will charge me a little delivery fee and shorter time. Researcher: But the products from sellers on ebay are having no assured quality, how about if you buy something that is fake? Fan: I don’t worry about that, the major items I’d like to buy are jerseys, and I have the experience, I know how to identify whether the jersey is authentic or not. Researcher: What kind of jersey do you prefer? Swingman or replica?Fan: I prefer swingman jerseys, because replica jerseys are for those people who don’t care about basketball and just like to wear it when they go to sleep, and a true baller or people that care about their swagger would never even wear a replica jersey. Also, even though the swingman is a little bit expensive than replica jersey, but the quality is much more better. Researcher: How do you think the promotion of NBAstore-eu? Fan: I don’t know. Probably it is a poor effort, I haven’t seen much advertisement of it. The way why I know NBAstore-eu is because I’m a member of NBAstore, and I received a e-mail from NBAstore to notice me that. Researcher: If NBAstore-eu can provide more refined products with smart

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The present level of technology could be a great help for them to use to protect their right by their acts of vigilance. The courts too need to be independent from political branches of government and be not cowed by the experiences of past regimes in South Africa. It has taken South Africa to adopt those of the US principles on human rights including the freedom of expression. It should be enough to conclude, it could not be that fast to reach what the US has attained in many decades for RSA’s freedom expression of expression to attain high degree of comparability with the US. VII. References Africa Research Bureau (1981) Africa Research Bulletin, Africa Research, Ltd. , 1981 Bowman Iii (2005) Mr. Madison Meets a Time Machine: The Political Science of Federal Sentencing Reform; Stanford Law Review, Vol. 58 ICL (2008) The Constitution of South Africa, Act 108 of 1996, {www document} http://www. servat. unibe. ch/icl/sf__indx. html, Accessed November 11, 2008 IFLA/FAIFE World Report: Libraries and Intellectual Freedom (1998), {www document} http://www. ifla. org/faife/report/south_africa. htm, Accessed November 11, 2008 Lieberman (2006) Sorting the Revolutionary from the Terrorist: The Delicate Application of the Political Offense Exception in U. S. Extradition Cases; Stanford Law Review, Vol. 59 Pannill (2002) Free Speech, The Peoples Darling Privilege: Struggles for Freedom of Expression in American History; Journal of Southern History, Vol. 68, 2002 Pasqualucci (2006) Criminal Defamation and the Evolution of the Doctrine of Freedom of Expression in International Law: Comparative Jurisprudence of the Inter-American Court of Human Rights; Vanderbilt Journal of Transnational Law, Vol. 39 Shaw, S. (2001) South Africas Transition to Democracy: An African Success Story : a Resource Book on the Positive Changes of the Nineties, The Author

Moby Dick Essay Example for Free

Moby Dick Essay Melvilles Moby Dick is widely recognized as one of the most complex and brilliant allegorical novels in American literature. As an allegory, the events, places, people and conflicts depicted in the novel represent not only the obvious surface-level elements of the novel, but stand as indications of the novels philosophical and metaphysical themes. The allegory of Moby Dick involves an examination into the nature of reality and also into the nature of good and evil, as defined for Melville partially by Americas Puritan heritage. Melville wanted to portray the essence of evil in a symbol, which was the whale, Moby Dick. When Ahab says All visible objects, man, are but as pasteboard masks, (Melville) he is echoing the allegorical construction of the novel in which each thing, such as the whale, Moby Dick, is merely a pasteboard mask (Melville) which hides the true essence beneath, an unknown but still reasoning thing (Melville) which puts forth the mouldings of its features from behind the unreasoning mask (Melville). For Ahab, the white whale is the mask which disguises truth and the revelation of the nature of reality. In this sense, the white whale becomes a symbol for whatever it is that holds mankind back from the perception of absolute reality. Ahab emphatically reveals his Platonic beliefs when he says If man will strike, strike through the mask! How can the prisoner reach outside except by thrusting through the wall? To me, the white whale is that wall, shoved near to me. Sometimes I think there`s naught beyond. (Melville) In this sense, the whale represents oblivion, the naught beyond which in Ahabs mind is plainly associated with death. It is toward the heart of the nature of reality that Ahab strikes with his blood-sealed harpoon, not merely a fish in the ocean. For Ahab the white whale represented both ultimate reality and the wall which separates man from ultimate reality. Ahabs view of nature and reality is that the visible world and all of the events, people, and actions in it are indicators of deeper, more profound, metaphysical ideas and experiences: when he hunts the white whale which represents evil and oblivion, he is hunting the absolute nature of evil, not merely one of its beasts. The intense hate that Ahab feels for the white whale helps to distinguish Ahabs view of reality as presented in the novel form the vision of reality Melvile was trying to establish by way of the allegory of the novel. While Ahab believes the white whale to be the symbol of evil, Melvilles depiction of evil through the allegorical structure of Moby Dick is shown, ironically, through Ahab himself and not through the symbol of the whale. Instead, for Melville, the whale symbol indicated the cosmic universe and was exhaustively related through his use of cetological detail and science. In this way, Ahabs obsession and hate are shown to be a tragic flaw along the lines of some of Shakespeares heroes, after whom Ahabs dialogue explaining his motives for hunting Moby Dick are clearly derived. As Ishmael gains a closer, more intimate apprehension of whales, the development of his character and spiritual insight are correspondingly elevated. The more detailed are the cetological experiences and catalogues, the more wholly expressive and self-possessed and sure becomes Ishmael. Still deeper correspondences between the cetological material and Melville’s narrative form are established in Ishmael’s descriptions of the whales â€Å"blubber† and â€Å"skin† which he posits as being indistinguishable. This is reflected in the narrative structure of â€Å"Moby Dick† where it is equally as difficult to apprehend where the â€Å"skin† (overt theme and storyline) of the novel ends and the â€Å"blubber† (cetological and whaling discourses and catalogues) begin. Melville makes it perfectly clear that the â€Å"blubber† is an as indispensable part of his novel as it is for the whale’s body. â€Å"For the whale is indeed wrapt up in his blubber as in a real blanket or counterpane; or, still better, an Indian poncho slipt over his head;† (Melville) therefore, too, is the expository material, the â€Å"blubber† of the novel wrapped around its central, allegorical aspects. The detailed cetological aspects of â€Å"Moby Dick† may, indeed, prevent the reader from an easy, and immediate grasp of the novel’s â€Å"meaning† or even its astounding climax. Just as the whale’s hump is believed by Ishmael to conceal the whale’s â€Å"true brain† while the more easily accessed â€Å"brain† know to whalers is merely a know of nerves, the secret â€Å"core† of â€Å"Moby Dick† can only be pursued with patience and close, deep â€Å"cutting†due to the organic and harmonious nature of its narrative form. By keeping in mind the previously discussed aspects of the relationship between â€Å"Moby Dick’s† comprehensive cetological materials and their symbolic relationship to the novel itself, its form and themes, Ishmael, while discoursing on the desirability of whale meat as fit food for humans, offers an ironic gesture toward the novel’s probable audiences. â€Å"But what further depreciates the whale as a civilized dish, is his exceeding richness. He is the great prize ox of the sea, too fat to be delicately good† (Melville).

Platelet Count Of Children With Dengue Fever Biology Essay

Platelet Count Of Children With Dengue Fever Biology Essay INTRODUCTION Dengue is a mosquito-borne infection that in recent decades has become a major international public health concern. Dengue is found in tropical and sub-tropical regions around the world, predominantly in urban and semi-urban areas. Dengue haemorrhagic fever (DHF), a potentially lethal complication, was first recognized in the 1950s during dengue epidemics in the Philippines and Thailand. Today DHF affects most Asian countries and has become a leading cause of hospitalization and death among children in the region. There are four distinct, but closely related, viruses that cause dengue. Recovery from infection by one provides lifelong immunity against that virus but confers only partial and transient protection against subsequent infection by the other three viruses. There is good evidence that sequential infection increases the risk of developing DHF. The incidence of dengue has grown dramatically around the world in recent decades. Some 2.5 billion people two fifths of the worlds population are now at risk from dengue. WHO currently estimates there may be 50 million dengue infections worldwide every year. The disease is now endemic in more than 100 countries in Africa, the Americas, the Eastern Mediterranean, South-east Asia and the Western Pacific. South-east Asia and the Western Pacific are the most seriously affected. Before 1970 only nine countries had experienced DHF epidemics, a number that had increased more than four-fold by 1995. Not only is the number of cases increasing as the disease is spreading to new areas, but explosive outbreaks are occurring. According to government figures 15,061 cases of the disease in the Philippines were reported in the first six months of the year. The increase in the number of dengue cases may be attributed to the constantly changing climate brought by global warming as well as congestion in urban areas. The biggest increase in the country was seen in Metro Manila, where there was an almost 200 percent increase. According to the Department of Health, Southern Mindanao, there is an expected increase in dengue cases in the region because of the onset of the rainy season. About six-percent increase in dengue cases was recorded during the first quarter of the year compared to the same period last year. Davao City still has the highest dengue incidence, with 371 cases recorded in the first quarter. During the same period last year, there were 352 cases recorded in the city. The durian is the fruit of several tree species belonging to the genus Durio and the Malvaceae family. Widely known and revered in Southeast Asia as the king of fruits, the durian is distinctive for its large size, unique odour, and formidable thorn-covered husk. The fruit can grow as large as 30  centimetres (12  in) long and 15  centimetres (6  in) in diameter, and it typically weighs one to three  kilograms (2 to 7  lb). Its shape ranges from oblong to round, the colour of its husk green to brown, and its flesh pale yellow to red, depending on the species. There are 30 recognised Durio species, at least nine of which produce edible fruit. Durio zibethinus is the only species available in the international market; other species are sold in their local region. Studies have shown different uses of durian such as: A.Lipid Lowering Effect: Lipid entrapment property of polysaccharide gel (PG) extracted from fruit-hulls of durian (Durio zibethinus Murr. Cv. Mon-Thong). Results suggest that PG from fruit-hulls of durian may be a potential dietary fiber/ medicinal supplement for a blood lipid / cholesterol lowering effect. B.Hyperthermic Effect / Paracetamol Interaction: Believed to have body-warming properties with concerns on consumption with paracetamol. Rat study showed no significant body temperature elevation. Rats receiving a durian-paracetamol combination showed a significant drop in body temperature. No mechanism for toxicity was identified. C.Antibacterial / Wound Healing Effect: (1) Polysaccharide gel extracted from fruit-hulls of durian seems to have a beneficial effect on wound healing in a pig study.(2) Bactericidal effect of polysaccharide gel was clearly demonstrated against S. aureus and E. coli. Study showed accelerated wound he aling. D.Phenolic Content / Antioxidant Effect: Study showed the durian cultivars high bioactivity and total polyphenols were the main contributors to the overall antioxidant capacity and provides a source of nutritional supplement. Today, Dengue Fever and Dengue Hemorrhagic Fever affect most Asian countries and has become a leading cause of hospitalization in children (about 500,00 cases each year) and death. Until now, there is no specific treatment on dengue fever. Due to this, a significant number of families of patients use different alternative medicines which do not have evidence for cure in the hope of increasing the platelet count of the patient. One of these is the use of D. zibethinus Murr, but its efficacy is still unkown thus the purpose of the study. DEFINITION OF TERMS Dengue Fever a benign syndrome caused by several arthropod-borne viruses, is characterized by biphasic fever, myalgia or arthralgia, rash, leukopenia, and lymphadenopathy Dengue Hemorrhagic Fever a severe, often fatal, febrile disease caused by dengue viruses. It is characterized by capillary permeability, abnormalities of hemostasis, and, in severe cases, a protein-losing shock syndrome (dengue shock syndrome) Dengue Hemorrhagic Fever Grade I presence of fever, non-specific constitutional symptoms, such as anorexia, vomiting, abdominal pain; and positive tourniquet test Dengue Hemorrhagic Fever Grade II symptoms and signs of Grade I plus spontaneous bleeding: mucocutaneous, gastrointestinal Dengue Hemorrhagic Fever Grade III symptoms and signs of Grade II with more severe bleeding plus evidences of circulatory failure: violaceous, cold, clammy skin, restlessness, weak to compressible pulses, narrowing of pulse pressure to 20mmHg or less, or hypotension Dengue Hemorrhagic Fever Grade IV or Dengue Shock Syndrome symptoms and signs of Grade III but shock is usually refractory or irreversible and associated with massive bleeding OBJECTIVES General Objective: This study aims to determine the effect of Durio zibethinus Murr (durian) on the platelet count of pediatric patients with Dengue Fever and Dengue Hemorrhagic Fever Grades I and II. Specific Objectives: To identify the specific component of durian that is capable of increasing the platelet count of dengue patients. To determine the mechanism of action of the active component of durian. To identify significant relationship between the increase of platelet count and intake of durian. METHODOLOGY Study Design Randomized controlled, double-blinded study Study Setting Private Tertiary Hospital Study Subjects Inclusion Criteria Children ages 6 months old to 18 years old diagnosed with dengue fever and dengue hemorrhagic fever grades I and II. Parents/guardians of the subjects who signed the informed consent. Exclusion Criteria Children ages 6 months old to 18 years old diagnosed with dengue hemorrhagic fever III and dengue shock syndrome. Dengue patients who had undergone blood transfusion. Dengue patients who do not eat durian or unable to tolerate the smell of durian. Respondents who developed untoward gastrointestinal side effects during the course of the study, such as nausea, vomiting, diarrhea and dyspepsia. Parents/guardians who did not sign the informed consent. Description of Interventions Patients included in the study will be started with intravenous fluids using Isotonic solutions (D5 LR, D5 NSS/D5 0.9% NaCl) at 3 5 cc/kgBW/hr. Patients were then randomly selected to receive durian decoction (experimental group) and evaporated milk (control group). Decoction will be given three times a day from day of diagnosis to day2 afebrile. Outcome measures Patients data were collected and recorded. Serial platelet monitoring was done every 6 hours, others were every 8 hours and some on a once a day basis during their hospital stay. Patients are also monitored for possible side effects. Data Collection An informed consent has been signed by parents or guardians of the subjects who were included in the study. Socio demographic data were noted (e.g. age and sex). Clinical data as well as the initial laboratory results were noted. Individuals are randomly selected into two groups, one with the Durian decoction, and the other with evaporated milk. Patients diagnosed with Dengue fever, Dengue Hemorrhagic Fever Grades I and II will be selected and observed for the duration of hospital stay. The initial and succeeding platelet count were noted during the introduction of the decoction. Once a day platelet monitoring of all subjects is enough to collect data, provided that it is all taken at the same time. The side effects related to the intake of decoction were all be noted. Preparation of Decoction: Scrapings of durian fruit will be obtained thus removing the fruits seed. __gram of scrapings will be obtained, diluted with __ml of water. __ml of sugar is added to taste. All ingredients is placed in a blender and mixed well to obtain a syrup solution. Administration of the decoction: The decoction will be given to patients with platelet count Dosage: 3mg/kg/day

Marie Sklodowska Curie :: biographies bio

Marie Sklodowska Curie Physicist 1867-1934 You cannot hope to build a better world without improving the individuals. To that end, each of us must work for our own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful. —Marie Curie Maria Sklodowska was born November 7, 1867, as the fifth and youngest child of Bronsilawa Boguska, a pianist, singer, and teacher, and Wladyslaw Sklodowski, a professor of mathematics and physics. She received a general education in local schools and some scientific training from her father. From childhood she was remarkable for her prodigious memory, and at the age of 16 she won a gold medal on completion of her secondary education at the Russian lycà ©e. Since her father, a teacher of mathematics and physics, lost his savings through bad investment, she had to take work as a teacher and, at the same time, took part clandestinely in the nationalist "free university," reading in Polish to women workers. At the age of 18 she took a post as governess, where she suffered an unhappy love affair. From her earnings she was able to finance her sister Bronia's medical studies in Paris, on the understanding that Bronia would in turn later help her to get an education. She became involved in a students' revolutionary organization and found it prudent to leave Warsaw, then in the part of Poland dominated by Russia, for Cracow, which at that time was under Austrian rule. In 1891, she went to Paris to continue her studies at the Sorbonne where she obtained Licenciateships in Physics and the Mathematical Sciences.

The Scarlet Letter (colors) :: essays research papers

Essay: The Scarlet Letter-Colors Throughout the novel, 'The Scarlet Letter,'; Nathaniel Hawthorne illustrates the themes with various dramatic colors. Of the array are the colors green and gold, where green symbolizes different aspects of nature such as tranquility, security, and gloominess, whereas gold represents all that pertains to luxuriance, serenity and goodness. In certain chapters, it seems as if one color is codependent with the other.   Ã‚  Ã‚  Ã‚  Ã‚  The implication of the color green was most abundant in chapter sixteen, where Hawthorne used much description to depict the dreariness within the woods, yet adding a sense of security to it all. 'Here they sat down on a luxuriant heap of moss, which, at some epoch of the preceding century, had been a gigantic pine, with its root and trunk in the darksome shade…'; (177) There is, apparently, plenty of references to the color green. Not only does green represent nature in general, its reference to the forest is also the very depiction of freedom. Nobody watches in the woods to report misbehavior, thus it is here that people may do as they wish.   Ã‚  Ã‚  Ã‚  Ã‚   The color gold is of dominance in this novel. It is used frequently to describe richness and luxuriance. 'On the breast of her gown, in fine red cloth surrounded with an elaborate embroidery and fantastic flourishes of gold thread, appeared the letter 'A.''; (60) However, it carries an even more important reference to the sun in chapter sixteen, the sun also symbolizing guilt-free happiness. Pearl seems to absorb the sunlight while it flees from Hester and her mark of sin. In chapter eighteen, the two colors, green and gold, intertwines and implicates pure serenity. Amidst the green, lush forest, Hester takes the letter off her bosom and instantly transforms into a new person, a person finally revealing herself from under a shield of shame.

Exercise 40 Chi Squared

Researchers routinely choose an ? -level of 0. 05 for testing their hypotheses. What are some experiments for which you might want a lower ? -level (e. g. , 0. 01)? What are some situations in which you might accept a higher level (e. g. , 0. 1)? An alpha level of 0. 05 is arbitrary and was set as a standard by scientists. One of the key concepts in hypothesis testing is that of significance level or, the alpha level, which specifies the probability level for the evidence to be an unreasonable estimate.Unreasonable means that the estimate should not have taken its particular value unless some non-chance factor(s) had operated to alter the nature of the sample such that it was no longer representative of the population of interest. (Price, 2000) As a researcher, you have complete control over the value of this significance level. The alpha level should be considered based on the research context and of the researcher’s personal convictions about how strong they want the evidenc e to be, before concluding that a particular estimate is reasonable or unreasonable. Price, 2000) An alpha level of 0. 05 is the recommended norm for a two tailed test. The alpha level should be considered based on personal convictions of how strong you want your evidence to be. The alpha level is the probability or p-value that the researcher is willing to accept as significant. It can also be interpreted as the chance of making a Type 1 or Type 2 error. When you set a more stringent (smaller) alpha level, like . 01 or . 001, (which decreases the probability of making a Type I error) you increase the likelihood of making a Type II error.Hence, it is suggested that an alpha level of . 05 is a good compromise between the likelihoods of making Type I and Type II errors. An experiment where you may want a lower alpha level (e. g. , 0. 01) would be for example a drug study for coagulation times. You would want to be certain the drug is effective, therefore a lower alpha level would be p rudent. Within this same drug study, you would accept a higher alpha level when looking for drug side-effects. (University of Texas-Houston Health Science Center , 2013) References Price, I. (2000).What Alpha Level? In I. Price, Inferential Statistics (p. Chapter 5). New England: University of New England. University of Texas-Houston Health Science Center . (2013). Hypothesis Testing . Retrieved March 21, 2013, from Biostatistics for the Clinician : http://www. uth. tmc. edu/uth_orgs/educ_dev/oser/L2_2. HTM 4DQ1 How would you explain the analysis of variance, assuming that your audience has not had a statistics class before? When examining the differences between two or more groups, you can use the analysis of variance which is known as ANOVA.This is a statistical technique that is used to compare the means or averages of more than two groups. There are three uses of ANOVA which are the one-way, the two-way and N-way Multivariate ANOVA. (Solutions, 2013) The determining factor when to use one of the â€Å"ways† is dependent upon how many â€Å"treatments† are used in the study. We use the term treatment because ANOVA originated in the 1920’s to test different treatments of fertilizers’ crop yields. (â€Å"Analysis of Variance,† 2012, p. 2) Here, we will cover the one-way and the two-way ANOVA.The one-way between groups, ANOVA is used when you want to test the difference between two or more groups. This is the simplest version of ANOVA. (Crossman, 2013) This could be used for example in a study on the ages of patients on different cardiac medications. Here we are only looking at the various ages of patients. The two-way ANOVA between groups is used to look at complex groupings. (Crossman, 2013) For example, the patient’s ages in the previous example could be extended to include the patients from other countries to see if the ages vary from those in the U. S.So you would have three two effects from this ANOVA: the effect of the ages and the effect of abroad versus local. Using ANOVA in this study, you could also add diet to see if there is any association between cardiac meds, patient’s ages, and differences of abroad versus local. ANOVA creates a way to test several null hypotheses at the same time. (Solutions, 2013) There are however, certain assumptions that need to be met for true comparison of means prior to conducting the analysis which are: 1. The population in which samples are drawn should be normally distributed. 2.Independent of case: the sample cases should be independent of each other. 3. Homogeneity: Homogeneity means that the variance between the groups should be approximately equal. (Solutions, 2013) â€Å"ANOVA is used very commonly in business, medicine or in psychology research. In business, ANOVA can be used to compare the sales of different designs based on different factors. A psychology researcher can use ANOVA to compare the different attitude or behavior in people a nd whether or not they are the same depending on certain factors. In medical research, ANOVA is used to test the effectiveness of a drug†. Solutions, 2013) References Chapter Fourteen Analysis of Variance. (2012). Retrieved from www. ssc. wisc. edu/~aaradill/310_spring2012_chapter14. pdf Crossman, A. (2013). Analysis of Variance. Retrieved March 25, 2013, from About. com: Sociology: http://sociology. about. com/od/Statistics/a/Analysis-of-variance. htm Solutions, S. (2013). Analysis of Variance. Retrieved March 25, 2013, from Statistics Solutions: http://www. statisticssolutions. com/academic-solutions/resources/directory-of-statistical-analyses/analysis-of-variance/What is an interaction? Describe an example; what are the variables within your population (work, social, academic, etc. ) for which you might expect interactions? An interaction is the variation among the differences between means for different levels of one factor over different levels of the other factor. (Easto n & McColl, 2013) In statistics, an interaction may occur when considering the relationship among three or more variables. It describes a situation in which the simultaneous influence of two variables on a third is not additive. (PediaView. om, 2013) For example, an intra-operative vascular study on the use of gelfoam for topical hemostasis is being conducted. Half of the surgical patients received gelfoam with normal saline, and the other half received gelfoam with topical thrombin 5,000units/5cc of normal saline. All of the surgical patients received IV protamine to reverse the IV heparin. It was found that gelfoam with normal saline alone was effective, and gelfoam with topical thrombin alone was effective in reducing bleeding in the operative site (main effect of gelfoam and main effect of gelfoam and topical thrombin with IV protamine).Also, for those patients who didn't receive the thrombin, the gelfoam worked equally well (main effect of gelfoam); those who received gelfoam a nd normal saline got the benefits of both (main effect of gelfoam and main effect of IV protamine). However, it was found that those patients who receive gelfoam and topical thrombin got the benefits of both plus a bonus, an interaction effect (main effect of gelfoam with thrombin and the main effect of protamine plus an interaction effect). Reference Easton, V. , & McColl, J. (2013).Design of experiments & ANOVA. Retrieved March 25, 2013, from Statistics Glossary: http://www. stats. gla. ac. uk/steps/glossary/anova. html#intern PediaView. com. (2013). Interaction (Statistics). Retrieved March 25, 2013, from PediaView. com: http://pediaview. com/openpedia/Interaction_(statistics) 5DQ1 What is an example in the world around you for which you would use a Chi-square analysis? 5DQ2 Now that you are familiar with the basic concepts of statistics, what are some examples of when you have seen or heard statistics used inappropriately?

Nike Inc. Business Executive Essay

Nike, Inc. is the world’s leading designer, marketer and distributor of all different types of athletic footwear, apparel, equipment and accessories for a wide range of sports as well as fitness activities. As far as the locations of where Nike, Inc. sells and distributes, the company licenses its products in approximately over 200 countries around the globe, focusing its products under seven different key categories including running, basketball, football, soccer, men’s and women’s training, Nike sportswear, and secondary Affiliate Brands (Converse, Inc., Hurley International LLC, Jordan Brand, and Nike Golf). Currently, Nike, Inc. is operating segments in over six different global locations including North America, Western Europe,  Central Europe, Eastern Europe, China, and other emerging markets. As far as Nike consumer products go, Nike operates as a company that specifically specializes in fast pace industries concerning various different types of athletic footwear, clothing, and equipment. Right now, this industry is right on point in its competitiveness, exposing Nike to the risk of falling behind to its competitors or by not meeting the demanding innovation standards that are demanded by customers. In order for Nike to stay on top of customer demand, the company must continue to revolutionize and predict consumer preferences. Other companies that are in this industry such as Adidas and Reebok rely on a strong reputation and creative brand images in order to obtain worldwide recognition. If, in the rare occurrence, Nike, Inc. was to attract any negative publicity through the press, it would substantially affect the company’s revenue as well as growth rates. As far as Nike’s strategy goes, it is shooting to achieve a long-term revenue growth by creating various different types of innovative, â€Å"must have† products that will build a deep personal connection with its consumers. As far as Nike’s brands go, the company strives to deliver comp elling consumer experiences through not only retail stores, but online avenues as well. Being the global leader in athletic sportswear, Nike is no longer considered a stranger to the increasingly distinctive and unstable environment of the global economy that has been experienced through recent years. All of Nike’s products have now been subject to the risks that have been associated with overseas outsourcing as well as manufacturing and financing. In lieu of the decline of global capital and credit market conditions that have been threatening to Nike’s business, Nike stands strong in remaining focused on its business strategy, and the company continues to expand long-term growth for its stakeholders. One may wonder exactly how Nike plans to do this in a variety of difficult conditions. The answer is innovation. Innovation and constant improvement at Nike is all about how the company leverages its new ideas and expands them into new parts of the world by driving through barriers and in short, thinking outside of the box. Disregarding the ongoing challenges the harsh economy throws Nike’s way, somehow the company is still able to continue delivering a record revenue in the fiscal year of 2012, continuing to outperform its past five fiscal years. Nike’s r evenues had grown from 16% to $24.1 billion and net income has increased by 4% to  $2.2 billion in fiscal 2012. Looking back at Nike’s past four fiscal years, the company has continued to deliver a positive return on net income despite being subject to the economy’s unstable tax and currency rates. As mentioned previously, in fiscal year 2012, Nike’s revenues increased among all operating segments, specifically North America, contributed to over 7%, while other emerging markets as well as China contributed only 4%. Provided with the information, it is now visible how the brand Nike, Inc. continues to be the powerhouse of revenues by generating $13.4 billion alone. Throughout the years, Nike continually invests into innovative strategies the company believes will continually raise annual growth. As a result of the company’s optimism, in 2012 Nike signed an agreement to sell two of its affiliate brands: Umbro and Cole Haan. Despite Nike parting ways with these two developed brands, that action now enabled the company to focus on the highest possible opportunities to d rive a maintainable, profitable growth margin for its shareholders. With the provided information above, it is clear to see exactly what a powerhouse Nike, Inc. is when it comes to athletic sportswear. Although this statement is correct, the interworkings of the company are much more complicated than they seem and more importantly, Nike still has plenty of room for work and improvement. From an operations analysis standpoint, this paper will include specifically how Nike is an effective company. Specifically the main topics will include: products and services, operations and management, alignment of operations, business strategy, and finally just a brief summary of everything and recommendations that are hypothesized to make Nike a better company. History (Robert Leoniy) The two men that started this athletic powerhouse were Bill Bowerman and Phil Knight. Bill Bowerman was a nationally recognized track and field coach at the University of Oregon and Phil Knight was a talented middle-distance runner who ran for Bill Bowerman’s team in the Fall of 1955 at the University of Oregon. Between 1950-1959 is where everything all started. In 1964, the first deal for Nike had been made. At that time Nike had not been called Nike. It had gone by the name of Blue Ribbon Sports. The first deal was on a mutual handshake, $500, and mutual trust between both partners and the first order of 300 shoes was placed in January 1964. Between 1970-1979, the birth of the Nike Brand had emerged. Around 1971, the company decided to expand being just a footwear distributor to designing and selling an original line of shoes. Carolyn Davidson, a graphic design student at Portland State University, selected and made the brand mark known today as â€Å"the swoosh† in January of 1972. The logo was then unveiled at the U.S. Track and Field Trials in Eugene, Oregon. They then needed an athlete to promote Nike. They chose Mr. Steve Prefontaine, a young man who was a track athlete from the small coastal town of Coos Bay, Oregon. He also challenged Knight and Bowermann to become more and more creative. He died tragically in 1975 at the age of 24, but is still considered by Phillip Knight as â€Å"the soul of Nike.† Since the ‘80s, Nike has continued to grow and become an innovative company in the athletic industry. Phillip H. Knight is still the Chairman of the Board of Directors while Mr. Mark Parker is the current President & Chief Executive Officer of Nike, Inc. They have grown immensely from just footwear and will continue to do so through innovation. Mission/ Business Strategy (Brian Frederick) Nike’s Mission, as stated on its website is, â€Å"To bring inspiration and innovation to every athlete* in the world† (Nike.com). The asterisk that goes next to athlete in the mission and on the bottom of the mission statement signifies, â€Å"If you have a body, you are an athlete† (Nike.com). Bill Bowerman, co-owner of Nike, is the one who formed this quote. This is a smart marketing and business strategy for Nike Inc. because some people might not feel that they are athletes if they have not played sports or anything of that nature. It can be a boost of confidence for those people that do not consider themselves to be athletic. It also can be sense of motivation and that start that they need to become active. If a well-known athletic brand like Nike Inc. tells consumers that everyone is an athlete, then people will get motivated and want to live a healthier more athletic lifestyle. Also, when people live a healthier and more athletic lifestyle, it helps Nike, Inc. become more and more successful. Nike is all about athletic apparel. They range from athletic clothing to athletic shoes to athletic accessories, etc. They have a Nike Sector for almost every sport. They have Nike Football, Nike Basketball, Nike Soccer, Nike Golf, Nike  Running, Nike BASEBALL, Nike Sportswear, Nike Women’s, and many more. Nike indeed caters to every different kind of athlete. That is part of the reason why Nike does so well. They are an extremely diversified company in terms of the athletic market. They cover all ranges making them attractive to all kinds of people. Although the company has many different avenues, Nike Inc. is most famous for their shoes. When you think of Nike, you think of the swoosh symbol and their shoes. The two most popular types of shoes are their running shoes and their basketball shoes. They definitely have created the most revenue and have been the most successful sector within Nike Inc. over the years. These shoes, especially the basketball shoes, have a lot of celebrity endorsements. Professional basketball players, like Lebron James, have their own shoe lines. People wait in line for hours to get these special edition shoes. While considering basketball players with their own shoe lines, it is relevant to mention how Nike differentiates itself by retaining some wholly owned affiliates. Converse, Inc., Hurley International, LLC. and Nike Golf are all affiliated with Nike, Inc. As of the first quarter for 2014, Converse is recorded separately while Nike Golf and Hurley International are included in the overall financi al statements for Nike. Continuing from the statements above, Nike owns Jordan Brand. Jordan Brand was created by Michael Jordan, who is said to be the best basketball player that has ever lived and played the game. Signing Michael Jordan to his own brand of Nike basketball shoes did wonders for Nike. The celebrity endorsement has lead to great exposure for the company. Because of Michael Jordan having his own Nike brand, the basketball shoes sector of Nike grew a tremendous amount. While Nike has the swoosh symbol that is very well know, Air Jordan has the jump man symbol that has become very popular. It is almost as recognizable as the swoosh symbol. With Jordan Brand, Michael Jordan has been able to gain many basketball superstars and give them their own shoe lines. This has been something that has been very popular for Nike in the past and this prospect seems it will continue to become more and more successful. Jordan Brand already has superstars like Kevin Durant, Kobe Bryant, Carmelo Anthony, and Lebron James with full-fledged lines of basketball shoes and the l ist will only grow. Nike’s main goal has been its ability to develop  and mature. They have always been innovative in the athletic department. They are always developing new kinds of athletic materials whether it is a new kind of shoe, a better shirt, or a new accessory. All of their products are developed and made with the idea of optimizing each and every athlete’s performance. The company tries to help an average athlete feel that he or she can make it to the next level if he or she chooses Nike products. Nike ties in its business strategy of optimizing athletic performance with its marketing tactics by doing this. Not everyone is a super-athlete, but if Nike can help a consumer feel that he will be the best athlete possible and perform his best while using Nike products. Also, on its website Nike has an article titled Our Sustainable Strategy with the subtitle The game has changed, forever. It states, â€Å"Our vision is to build a sustainable business and create value for Nike and our stakeholders by decouping profitable growth from constrained resour ces† (Nike.com). They have taken this strategy and will apply it with much research. Because they have â€Å"sustainable strategy,† that does not mean that Nike will not continue to be innovative. They will continue â€Å"sustainable innovation† where the company will improve its products that it has, but will also continue to make newer and better products. SWOT Analysis (Brian Frederick) An article on valueline.com, shows a SWOT report of Nike, Inc. The article is titled NIKE:A Short SWOT Analysis and was written by Justin Hellman on March 10, 2014. The first strength talked about in the chart was talked about earlier when talking about Nike’s business strategy. That strength is product innovation. The article states, â€Å"Nike has a long tradition of staying ahead of the technology curve, which has helped it attract loyal followers and influential endorsements from professional athletes, from Michael Jordan to Tiger Woods† (Hellman Paragraph 3). Like stated before, Nike continues to improve their products to help athletes all over the world perform to their best abilities while have major superstars endorse their products. The second strength is strong cash flow. Nike often has a good amount of cash on hand which can help itself a lot when it wants to buy back stock and increase its stock price. Justin also stated, â€Å"The company generates a lot  of free cash flow, a good portion of which it uses to enhance shareholder value,† and later states, â€Å"There’s ample cash, in the meantime, for NI KE to maintain a large R&D budget† (Hellman Paragraph 4). Nike has a lot of cash to increase the stock’s value but it also uses that money to help continue its innovation procedures. Nike’s only real big weakness is it’s high advertising costs. Justin states, â€Å"Part of the company’s marketing strategy involves locking up major sports stars in lengthy endorsement deals† (Hellman Paragraph 4). All of the major celebrities that NIKE endorses do take a hefty amount of their revenues to pay. Their advertising expenses are high because of the major celebrities but Nike shows that the feel spending the extra money on those celebrities helps them out in the overall scheme of things. Justin Hellman states two major opportunities for Nike also. He states that there are â€Å"favorable industry trends†, â€Å"direct to consumer†, and â€Å"emerging market growth†. Two major things play into the favorable industry trends opportunity. Consumers now have a desire for, â€Å"minimalist footwearà ¢â‚¬  where they want the lightest shoe possible which also links to the increased popularity of running (Hellman Paragraph 5). There is also an increase in the want for fashion in the athletic apparel industry and Nike already has a very well developed logo to go with its name. The next opportunity is â€Å"direct to consumer† (Hellman Paragraph 6). Ecommerce is a major factor in this opportunity and is expected to multiply by almost four times going from $540 million to $2 billion. Also, â€Å"At present there are over 750 retail units worldwide, including over 300 in the United States† (Hellman Paragraph 6). While there are already 750 retail units worldwide, Nike is planning on expanding that number in the future. The other opportunity is â€Å"emerging market growth† (Hellman Paragraph 7). China is definitely a key opportunity that Nike would like to enter. Hellman states, â€Å"But China, with its huge population and emerging middle class, still represents and excellent long-range opportunity for the company† (Hellman Paragraph 7). Nike might not emerge in China just yet but, if it can, that would be a great boost to Nike profits. Also, Justin talks about how Brazil presents a great opportunity with its large population and passion for sports. Finally, there were two major threats stated and those were â€Å"heightened competition† and â€Å"product cost inflation† (Hellman Paragraphs 8 & 9). In recent years, companies have increased the quality of their products and such. There have  also been more companies that have been created and have given good competition to NIKE. The most notable company has been Under Armour that went public in 2005. The price of materials has also increased since the beginning of NIKE and seems that it will continue to increase. â€Å"Rising raw material costs are apt to be a long-term headwind, with the developing world continuing to use up more commodities. Labor inflation will likely be an issue too† (Hellman Paragraph 9). As the prices and costs to make the products of Nike, Inc., increases so will the price of the products Nike provides. Overall, Nike still seems to be a company that will be successful in the future. Most of the strengths and opportunities seem to outweigh the weaknesses and threats. The threats that Nike, Inc. has might damper the profits of the company a little but not anything too significant. Also, with the pr oblems of inflation and increased competition, Nike is not alone in the fact that all companies have to deal with all of those factors also. Nike, Inc. will still be a competitive force and can still be a leader in the athletic industry. Company Operations (Catherine Aloise) Because Nike is such a large and complex company, the operations that go with the day-to-day and long-term operations are extensive and multifaceted. The operations management strategy decisions that are generalized for every company can be applied to Nike just as well as any other company, but as stated above, each decision and step to the strategy contains many parts that correlate to the vastness of the worldwide company. Competitively known for the array of sports equipment, the design of Nike products and services is crucial. Nike is known as a modern brand that appeals to the younger generation. A waltz through a busy night of exercise at Montclair State’s very own recreation center will show any passer-by how truly popular and trendy Nike’s products really are. Good looks are not Nike’s only concerns, fortunately. Through considered design, Nike is reducing waste throughout the design and manufacture of products by using environmentally ideal materials and removing toxins. Nike encourages its designers to make smart, sustainable choices at the start of the creative process. Nike wants designers to choose to achieve design breakthroughs and reduce unwanted impacts through ways that are safe for the environment and  safe for consumers. This concept goes hand-in-hand with managing the quality of goods and services (â€Å"Designing Products† 1). Furthermore, Nike is responsible for maintaining products that are of good value and quality to consumers. The company cannot afford to lose business on malfunctioning shoes because of manufacturing problems and product defects. In the event of a customer purchasing a product defect, he or she is directed to the website where he or she is able to return the product and then choose from a list of options including the approval of a full refund, Nike credit, or a complimentary product of equal value. Nike cannot mess around with customer approval like this which is why quality is valued with utmost regard within the company. If Nike was to lose its consumer base, Nike’s top competitors like Asics, Reebok, and Adidas would sweep the market. Next, location and layout strategies are key in Nike’s business strategy. These two business strategies have a lot to do with marketing. When speaking about layout, every shelf and hanger must be placed according to what appeases the customer’s eye when he or she walks into a Nike store. The placement of the register and the spacing of the displays in the store must also be selected strategically. If a customer walks into a store and feels cramped and crowded by the tightness of space to move around the store, he or she will not linger for too long when grazing through the store. NIKE employees must also consider the seating and dressing rooms for customers to try on clothing within the store. A businessman stopping by the Nike store in a nearby mall will not be seen hopping up and down on trying to maneuver the latest Nike free run onto his aching foot after a long day of work. He will not be seen as a fool in the presence of other customers and Nike employees. This is why chairs must be placed near shoe displays and fitting rooms. Similarly, as businessmen may pass a Nike store in the mall neighboring the office park, corporate Nike employees must think about the location of each store. It is not wise to place a Nike store in a lower-class town that has a low average disposable income. People that reside in towns of this nature  will not be able to afford high-end Nike products and the store would flounder and eventually be closed down. It is wise, however, to build a store located in an urban city such as New York City where there are many middle and upper class consumers bustling around on a daily basis. The same concept is applied on a national level. Nike is wise to sell lots of products and have many locations in the United States and England because countries like these are known to spend money on products Nike sells. Meanwhile, Nike would do well to reconsider the thought of expanding to third-world countries in Africa because inhabitants of these countries can barely afford water, let alone high-end exercise equipment. With all of the countries that are actually able to afford Nike’s products, this leaves the company with more jobs to take care of, one being to keep track of the inventory. In early 2000, Nike had some major inventory management problems. The company lost around $100 million in sales due to these issues. Fortunately, following this failure, Nike developed an improved inventory management solution to solve their problems rapidly. In 2001, Nike implemented a modernized version of their inventory management software. Based on historical sales data of different products, and based on some market growth estimates, Nike would first prepare a demand forecast for different families of products. This demand forecast is then used to determine optimal inventory levels, reorder points, material lead times etc. And the entire manufacturing plan for months is determined using these numbers produced by the inventory management software (â€Å"Nike’s Inventory Management Solutionâ₠¬ ). Computer systems that predict how to manage inventory must be maintained in a certain way so that problems and malfunctions do not arise. There are also computer systems used in human resources and scheduling. Error-prone human beings no longer make schedules. Fortunately, there are many options for companies large and small to use when seeking software to create schedules. It is simple and mistakes are few to none. Like everything else, maintenance is required. Alignment of Operations with the Strategy (Catherine Aloise) As stated above, Nike has many ongoing operations within the company but  only one outlook and aim when selling products. Nike is selling a lifestyle. With advertisements on television, consumers get an image of an athletic, motivated regime that will help each individual associated with Nike become a better person. This is a very important strategy because what Nike has a strategy to sell an intangible item: a lifestyle that makes people want to â€Å"just do it†. This is the design of goods and services. Once this image of Nike is sold to consumers, the physical products will sell themselves. In order for consumers to be on board and spend money on Nike products, the consumers must then fall in love with all the different avenues offered by Nike. This part of the operation can be seen in the layout strategy. If someone from the nearby country club is in a Nike store looking for golf clothing, he might come across a nice pair of biking shorts that would be great for the upcoming spring weather. Once the Nike biking section is in full view, the opportunities of purchases are endless. Summer is just around the corner so why not invest in a nice flattering pair of Nike swimming trunks as well? The five pounds gained from Easter dinner will just melt right off after all that biking and the trunks will fit like a glove. Once this innocent young man has left the store with his wallet considerably lighter, a small smile lingers on his face as he mutters the phrase â€Å"just do it† subconsciously under his breath as he walks to the car. This strategy is more common than one may think. The layout strategy can be seen in the short story above simply by the way a Nike store is set up and what catches a customer’s eye. The inventory management and design of goods and services go hand in hand with the expansion of athletic and sporting clothing offered by Nike and the innovation of currently existing products. Designers for Nike are always looking for new, innovative ideas to put on the market like the Nike+ fitness application available for smart phones. This application was once just a gleam in the eye of a Nike Designer before it went viral in the iTunes store. The application map individual runs, tracks progress, and get the motivation needed to keep going. The Nike+ Running app tracks distance, pace, time and calories burned with GPS, and gives audio feedback during a run. Users can automatically upload to nikeplus.com to see past runs, including routes, elevation and NikeFuel  (â€Å"Join Me on Nike+†). Summary/Recommendations (Collaborative) Nike, Inc. is definitely one of the most successful athletic companies in its market and industry today. The company continues to be the industry leader and does not seem to be slowing down. If there were to be any recommendations, it would have to be to keep doing what they are doing and not to lose sight of innovation. If Nike continues to be inventive and groundbreaking and continues to introduce new products on a consistent basis, they should be able to maintain success in the market. Nike, Inc. seems to have all the right tools to do well in today’s economy. Works Cited â€Å".† . N.p., n.d. Web. 24 Apr. 2014. . â€Å"Designing Products.† NIKE, Inc. -. N.p., n.d. Web. . . Hellman, Justin. â€Å"Research Hub.† NIKE: A Short SWOT Analysis. N.p., 2014. Web. 21 Apr. 2014. â€Å"Nike’s Inventory Management Solution.† Ordoro Blog. N.p., n.d. Web. . . â€Å"Nike. Just Do It.† Nike.com. N.p., n.d. Web. 24 Apr. 2014. . â€Å"Strategic Analysis of Nike, Inc.† Strategic Analysis of Nike, Inc. N.p., n.d. Web. 24 Apr. 2014. .